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Attorney General's News Release

June 3, 2014

In first ever Missouri No Call trial, AG Koster obtains verdict against St. Louis telemarketer

Jefferson City, Mo. –  Attorney General Chris Koster announced today that Judge Colleen Dolan of the St. Louis County Circuit Court has ordered  Pure Air, Inc. of St. Louis to pay the State $35,000 in fines within ninety days and immediately cease telephone solicitations to Missouri consumers for violating the state's No Call and Telemarketing laws. If Pure Air fails to comply with this order, it faces up to $350,000 in fines.

Koster's lawsuit against Pure Air is the first No Call case brought to trial in Missouri, and is believed to be the first brought to trial by any state Attorney General in the country.

After receiving more than 1,100 complaints, Koster sued Pure Air, Inc., and its president, Noach Palatnik, in June 2013, for making tens of thousands of "robo-calls" to Missouri resident numbers registered on the state's No Call list. Many consumers asked the company to stop calling them, only to receive dozens more calls.  In at least one instance, a company representative told a consumer that it did not have to follow Missouri's No Call law.   

"In 2013, more Missourians complained to my office about Pure Air than any other single telemarketer," said Koster. "We will continue to aggressively protect consumers against telemarketers who violate our consumer laws."

Judge Dolan announced a verdict against Pure Air earlier this month and entered the Court's order of judgment on May 21, 2014. Assistant Attorneys General Joshua Jones and Sarah Garber prosecuted the case on behalf of the State.

Koster reminds Missourians that they can sign up for the No Call List online or by calling 866-No Call 1 (866-662-2551). Consumers who receive harassing telephone solicitations can file a complaint at 866-Buzzoff (866-289-9633). Missourians can register both landline and cell numbers with Missouri's No Call List. To-date, Missourians have added more than 4.3 million numbers to the No Call Registry.

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