July 17, 2013
Jefferson City, Mo. – Attorney General Chris Koster today said 9,666 Missouri consumers will receive $716,493 in restitution as a result of a settlement with Skechers USA, Inc., related to allegations that Skechers deceptively advertised its toning shoes. Missouri participated in the settlement with the federal government and 43 other states.
Koster said Missouri consumers who filed valid claims for refunds after the settlement was announced in May 2012 should soon receive restitution checks. A court-approved settlement administrator began sending out the checks July 12. The average restitution amount is $34, but individual consumers could receive more or less, depending on the product they purchased.
Allegations made against Skechers included that the company made unfounded claims that its Shape-ups shoes would help people lose weight, burn calories, improve circulation, fight cellulite, and firm, tone or strengthen muscles.
"We alleged that Skechers made health-related claims that it could not prove," Koster said. "Consumers deserve accurate information about products they are purchasing, and we will continue to protect consumers by pursuing businesses that peddle false promises."
Under the terms of the settlement, Skechers is also prohibited from making health claims unless it has adequate substantiation to do so. Skechers did not admit any wrongdoing.