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Attorney General's News Release

March 26, 2012

Attorney General Koster reaches settlement with American Suzuki Motor Corporation for dealerís deceptive advertising

Jefferson City, Mo. -- Attorney General Chris Koster said today his office has reached a $540,000 settlement with American Suzuki Motor Corporation to resolve allegations that Chad Franklin Suzuki, a former Suzuki dealer operating in the Kansas City area, used deceptive advertisements. The settlement will provide restitution to Missouri consumers who purchased vehicles from one of Mr. Franklin’s automotive dealerships in the Kansas City area.

“The marketing practices of Chad Franklin and his dealerships in Kansas City were deceptive and harmed many Missouri consumers,” Koster said. “American Suzuki Motor Corporation’s willingness to provide restitution to individuals harmed by the Franklin dealerships was instrumental in our decision to enter into this settlement agreement.”

The deceptive advertisements ran from 2007 to 2008, and promised that consumers could purchase a Suzuki for “no payments for life” or for a monthly payment of less than $100.

The bulk of the settlement, $500,000, will be available for restitution. The remaining $40,000 will be payable to the state of Missouri to cover the costs of its investigation.

Consumers who purchased a vehicle from Chad Franklin Suzuki are encouraged to update their contact information with the Attorney General’s Office Consumer Protection Division by calling (573) 751-3338. The Attorney General’s Office will coordinate the restitution process.

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