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Attorney General's News Release

April 5, 2011

Attorney General Koster kicks off Alcohol Awareness Month with PSA urging kids to say “no” to alcohol

Jefferson City, Mo. – April is Alcohol Awareness Month, and Attorney General Chris Koster has teamed up with The Century Council, a national not-for-profit organization dedicated to fighting drunk driving and underage drinking, to release a fun and innovative Ask, Listen, Learn: Kids and Alcohol Don’t Mix Public Service Announcement . In the animated PSA, Koster encourages kids to say “YES” to a healthy lifestyle and “NO” to underage drinking. The PSA,, is airing throughout the state on broadcast outlets and online this month.

“It is extremely important for kids to lead healthy and active lifestyles in order to live up to their full potential,” said Attorney General Koster. “Whether kids participate in school activities, sports, or volunteer in their communities, the key to greatness is keeping their brains and bodies active. A key part of being healthy and active is saying ‘NO’ to alcohol.”

The Ask, Listen, Learn PSA leads Attorney General Chris Koster through many scenes depicting the Attorney General running, climbing up a mountain, and eating healthy meals with a family. The last scene asks viewers to learn more at where kids are encouraged to become part of the Ask, Listen, Learn Team by making a pledge to be active for 60 minutes a day and to say ‘NO’ to underage drinking. The Ask, Listen, Learn website also gives parents the tools they need to start and continue the conversation with their kids to say ‘no’ to underage drinking with its materials, blog, and superstar role models like Apolo Anton Ohno.

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