February 27, 2009
Jefferson City, Mo. - Attorney General Chris Koster today announced that consumers will begin seeing more explanation about potential weight-loss benefits from drinking Enviga, a green tea offered by Coca-Cola. Missouri, along with 27 other states and the District of Columbia, announced a settlement with Coke that will require Enviga to change its label information and pay a total of $650,000 to the states, with Missouri receiving more than $14,000.00.
Enviga claimed that drinking three cans a day would burn an extra 60 to 100 calories per day. The investigation by Attorneys General found no valid scientific study to back up that assertion. In the future, marketing messages about Enviga and other similar products will say clearly that there is no weight loss benefit and that the only true path to weight loss is through diet and exercise.
"Consumers are bombarded with ads for diet and weight-loss products that make all kinds of wild claims about results they can expect," Koster said. "Consumers can rest assured that those of us who enforce consumer fraud laws will be watching for misleading ads like these and not allow them to continue."
Others participating in today's agreement are: Alaska, Arizona, Arkansas, Connecticut, Florida, Georgia, Idaho, Illinois, Louisiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nevada, New Jersey, New Mexico, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Washington and the District of Columbia.