April 16, 2007
Jefferson City, Mo.— Attorney General Jay Nixon is addressing the issue of teen alcohol use in two new audio and one new video public service announcements that are part of national campaigns to stop underage drinking.
Nixon is joined by Julie Foudy, Olympic gold medalist and former captain of the U.S. women’s soccer team, in the video and one of the audio spots for the campaign “Girl Talk - Choices and Consequences of Underage Drinking,” sponsored by The Century Council. While underage drinking by teens overall is declining, the rate of decline for girls is slower. Estimates say 4.5 million girls between the ages of 12 and 17 report consuming alcohol in the past year.
In the spots, Nixon and Foudy ask parents to encourage their daughters to make smart decisions and to say “no” to alcohol. Parents also are encouraged to go to the Girl Talk Web site for ways to get the conversation started.
Nixon has another message for parents in the second audio PSA: while studies show the majority of teens who drink obtain alcohol from family and friends, providing teens with alcohol is unsafe, irresponsible and illegal. As part of the We Don’t Serve Teens campaign, Nixon has joined with the Federal Trade Commission and The Century Council to encourage parents to talk with their teens about the dangers of underage drinking.
“Turning a blind eye is just as irresponsible as putting a drink in their hands,” Nixon says.
For more information about the We Don’t Serve Teens campaign, go to the campaign’s Web site.