February 9, 2006
Jefferson City, Mo. — Attorney General Jay Nixon is going to court to shut down what he calls a misleading advertising campaign by a car dealership. In a lawsuit filed today in St. Francois County Circuit Court, Nixon says Fairway Auto Sales, based in Washington, Mo., is luring customers by making false claims about the prices and financing of cars available for sale.
Nixon says Fairway held a sale at an off-site lot in Bonne Terre in late January and used the name “Fleet Liquidators.” That name, Nixon says, was intended to confuse customers into thinking the event was put on by a different company offering exceptionally low prices. The lawsuit says the off-site sale violated Missouri fair trade laws by:
“It is a violation of Missouri law to bring customers in the door under false pretenses,” Nixon said. “Retailers in Missouri need to be honest about the reasons for a sale, and my office will not tolerate this kind of sneaky marketing.”
Nixon’s lawsuit asks a judge to stop Fairway from conducting any future off-site events, including a sale planned for mid-February in the St. Louis area. Nixon also wants Fairway to pay penalties to the state for violating consumer protection laws and to cover the Attorney General’s investigative and legal costs for this case.
To file a complaint about this company or others, consumers can fill out and submit an online complaint form at www.ago.mo.gov. The Attorney General’s Consumer Complaint Hotline can be reached at 1-800-392-8222.