This is one of those terms, like Lemon Law, that most consumers have heard but may not know the exact definition. A bait-and-switch scheme occurs when you are promised one thing and you get another - that's according to Missouri law.

Usually it refers to being promised one product and getting another. But we have brought lawsuits where consumers are promised one price and given another. This was the case when we sued the Procycle motorcycle dealerships in Columbia and Springfield.

For the exact legal definition, check out page 6 of these regulations.

As with any violation of Missouri's fair trade laws, you can file a complaint with our office if you suspect a bait-and-switch operation going on.